Clark represents Brownsville at group tour tradeshow
BUFFALO, NY (February 22, 2018): Sonia Outlaw-Clark, director of the West Tennessee Delta Heritage Center, recently attended Heartland Travel Showcase at the Buffalo Niagara Convention Center in Buffalo, New York. She joined approximately 400 attendees representing $23 billion in the Midwest’s group travel industry. At the showcase, held February 16-18, buyers (tour operators) and sellers (exhibitors) came together to meet and network for the future of group travel in the Heartland region.
“It’s always exciting to talk with tour planners and operators about all that Brownsville and West Tennessee has to offer them,” says Clark. “Leads from the Heartland show offers great potential for bringing more visitors to our community.”
Tour operators met with exhibitors in six-minute appointments and a Four-Minute Meet designed to create new business relationships between operators and destination partners. Attendees enjoyed many different amenities provided by the Buffalo partners; from dine-around events in downtown Buffalo to numerous networking receptions. Attendees leverage the many networking opportunities throughout the show to build relationships and better understand what each has to offer.
Heartland Travel Showcase bolsters the group travel economy in the Heartland region of the United States and Ontario. It connects tour operators looking for sellable tour itineraries with group travel representatives for businesses and destinations that provide the Heartland group experience, resulting in more group business.
As it has for more than 33 years, Heartland Travel Showcase focuses on growing the group travel market in Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, New York, Ohio, Pennsylvania, Tennessee, West Virginia, Wisconsin and Ontario. This targeted approach ensures that exhibitors are meeting with group planners who are already doing business in their area or are planning to.
Heartland Travel Showcase is produced by the Ohio Travel Association, a non-profit association representing travel in the state of Ohio. For more information concerning Heartland Travel Showcase, please contact Chad Duplain at [email protected], or visit heartlandtravelshowcase.com.
CAPTION: West Tennessee Delta Heritage Center’s director, Sonia Outlaw-Clark, recently attended the Heartland Travel Showcase in Buffalo, NY. While there she promoted the Center, as well as other Brownsville and West Tennessee attractions, to group tour planners and operators from a 12-state region and Ontario Canada.